The priorities of Indian online bookmakers often depend on the local market and user preferences. Here are the main aspects that Indian betting companies emphasize.
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Cricket is the national sport of India
Cricket is the most popular sport in India. Most Indian bookmakers offer a wide range of betting options on cricket matches including Indian Premier League (IPL), international tournaments and local competitions.
Local sports
Apart from cricket, Indian bookmakers focus on other popular sports in the country such as kabaddi, field hockey and soccer.
Mobile apps and accessibility
In India, a large portion of the population uses mobile devices to access the internet. Therefore, many betting companies develop user-friendly mobile apps and mobile versions of websites.
Localization and native language support
Customer support in Hindi and other local languages and localized content help attract and retain users.
Convenient payment options
Indian bookmakers offer a variety of deposit and withdrawal methods, including local payment systems, bank transfers, e-wallets and even cryptocurrencies.
Bonuses and promotions
Attractive bonuses for new users and regular promotions for loyal customers are an important part of the marketing strategy.
Security and trust
Reliable and safe platforms with secure transactions and responsible gambling are a priority for Indian users.
Live streaming and statistics
The ability to watch live sporting events and get up-to-date statistics in real-time increases user engagement.
Social Stakes and Communities
Integrating social features and building user communities allows bookmakers to improve customer engagement and increase loyalty.
These priorities help Indian online bookmakers to compete effectively in the market and attract multiple users by offering them a convenient and attractive sports betting experience.
India’s most popular sports markets
There are several popular sports markets in India that attract the most attention and interest from fans and bettors. Here are the most significant ones:
Cricket:
– Indian Premier League (IPL). The most popular cricket tournament in India, attracting millions of spectators and huge betting volumes.
– International matches. Games of the Indian national team against other national teams in T20, ODI and Test match formats.
– Local tournaments. Various domestic tournaments such as Ranji Trophy and Syed Mushtaq Ali Trophy.
Soccer:
– Indian Super League (ISL). The country’s premier soccer tournament, gaining popularity among fans.
– International tournaments and matches. Indian national team games as well as popular international tournaments such as English Premier League, La Liga, Serie A and UEFA Champions League.
Kabaddi:
– Pro Kabaddi League (PKL). A professional kabaddi league that has become extremely popular in recent years.
Field Hockey:
– Hockey India League (HIL). A professional field hockey league featuring the best Indian and international players.
– International tournaments. Participation of the Indian team in major international competitions such as the Olympics and World Championships.
Badminton:
– Premier Badminton League (PBL). A popular league that attracts the attention of fans and bettors.
– International Tournaments. Participation of Indian players in major international competitions such as BWF World Championships and Olympic Games.
Tennis:
– ATP and WTA tournaments. Participation of Indian tennis players in international tournaments including Grand Slams.
– Local Tournaments. Indian national competitions and championships.
These sports markets are the most popular among Indian fans and bettors, which is reflected in the volume of bets and interest in the respective events.